This will be our third year running the Baja race as a drive-a-thon to raise money for the International Diabetes Federation’s education and awareness programs. Two members of Desert Dingo Racing have diabetes. Each of us has family members and other friends who are managing diabetes or who have died due to complications. We partnered with the IDF because our commitment to educating people about diabetes is very personal.
This year, we’re also sponsoring a World Diabetes Day PSA Campaign in cooperation with the IDF and 12seconds.tv, inviting people whose lives have been touched by diabetes to record their personal messages on 12seconds.tv. We’ll select 52 submissions to post on our website for a year-long campaign of education and encouragement. A new video will be featured each week to promote a different perspective on diabetes.
People interested in participating in the PSA Campaign can sign up for a 12seconds account and post their message on the World Diabetes Day page at http://12seconds.tv/rooms/WorldDiabetesDay. Submissions close at midnight (GMT-08:00) on World Diabetes Day, November 14. The invitation to participate has been translated into 18 languages (so far) by people just like you who have diabetes or have a loved one who does.
This is not a contest. It’s a chorus. Please add your voice to this international effort to educate as many people as we can about diabetes.
If you happen to be attending the World Diabetes Congress being held in Montreal Oct. 18-22, come by and introduce yourself. We’ll be unveiling the first Super Hero with Diabetes, the Blue Circle. We’ll have coloring pages of the Blue Circle to distribute to families who stop by to see the car, as well as hero cards with information about World Diabetes Day and the warning signs of diabetes.
Desert Dingo Racing also participates in local outreach events such as school visits and community health fairs. Before last year’s Baja 1000, we took our car to Holly Oak Elementary School in San Jose, where we visited with Ms. Battistella’s students. After our talk, the students painted their palms in red, blue or gold paint and pressed them on the fenders.
These powerful images opened the door to many meaningful conversations with folks attending the race in Baja, where we earned the nickname “The Diabetes Team.”
This year, we’re also sponsoring a World Diabetes Day PSA Campaign in cooperation with the IDF and 12seconds.tv, inviting people whose lives have been touched by diabetes to record their personal messages on 12seconds.tv. We’ll select 52 submissions to post on our website for a year-long campaign of education and encouragement. A new video will be featured each week to promote a different perspective on diabetes.
People interested in participating in the PSA Campaign can sign up for a 12seconds account and post their message on the World Diabetes Day page at http://12seconds.tv/rooms/WorldDiabetesDay. Submissions close at midnight (GMT-08:00) on World Diabetes Day, November 14. The invitation to participate has been translated into 18 languages (so far) by people just like you who have diabetes or have a loved one who does.
This is not a contest. It’s a chorus. Please add your voice to this international effort to educate as many people as we can about diabetes.
If you happen to be attending the World Diabetes Congress being held in Montreal Oct. 18-22, come by and introduce yourself. We’ll be unveiling the first Super Hero with Diabetes, the Blue Circle. We’ll have coloring pages of the Blue Circle to distribute to families who stop by to see the car, as well as hero cards with information about World Diabetes Day and the warning signs of diabetes.
Desert Dingo Racing also participates in local outreach events such as school visits and community health fairs. Before last year’s Baja 1000, we took our car to Holly Oak Elementary School in San Jose, where we visited with Ms. Battistella’s students. After our talk, the students painted their palms in red, blue or gold paint and pressed them on the fenders.
These powerful images opened the door to many meaningful conversations with folks attending the race in Baja, where we earned the nickname “The Diabetes Team.”
Looking forward to seeing you all at the IDF in Montreal (I'll be doing registration as a volunteer plus maybe some media work for Diabetes1.org)! Hope to get a chance to show you that as a diabetic of 41 years and counting - I'm still living the good life despite the ups/downs with living with diabetes since a wee youngster. It's all in the attitude of how you approach this disease - to not let it rule your life - YOU RULE IT!!!
Came across this on StumbleUpon
Very good desert related page, Thank You! Just discovered this inspiring quote and like to share - "It's beauty that captures your attention; personality which captures your heart." Wishing you a successful life with contentment and peace!